Legal & privacy

Privacy Policy

Last updated: October 2026

Contents 10 sections

This Privacy Policy describes how Scydex Ltd, parent company of Helmbeam (“Helmbeam,” “we,” or “us”) collects, uses, discloses, and otherwise processes information about you. This Privacy Policy applies to information we collect when you access or use our mobile application, websites, and other online products and services that link to this Privacy Policy (collectively, our “Services”) and when you otherwise interact with us, such as through our customer support channels, on social media, or at our events.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we may provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Collection of Information

The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information.

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information directly from you when you create an account, subscribe to our Services, add tickers to your watchlist, set Sentinel alerts, or otherwise communicate with us. Depending on which Services you use, the types of information that we collect directly from you include your name, email address, and any other information you choose to provide.

Information We Collect Automatically

We automatically collect information about your interactions with us or our Services, including:

Device, Usage, and Activity Information: We collect information about how you access our Services, including data about the device and network you use, such as your device’s operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, unique identifiers, connection information, language settings, and general location information such as city, state, or geographic area. We also collect information about your activity on our Services, such as tickers searched, watchlist activity, and features used.

Device Identifier for Free Trials: To prevent abuse of free trials, our app creates or reads an identifier for your device (on iPhone, a random identifier stored in your device’s keychain; on Android, the Android ID assigned to our app). We store only a one-way encoded version of it, link it to the accounts used on that device, and use it to limit how many accounts on one device can start a free trial. We do not use it for advertising or to track you across other companies’ apps or websites.

Advertising and Measurement Identifiers: Our app uses measurement tools from AppsFlyer, Meta and Google Analytics for Firebase. They receive information about how you came to Helmbeam and what you do in the app, such as installs, sign-ups, trial starts and purchases, together with device identifiers. On iPhone, your device’s advertising identifier is used only if you allow tracking when the app asks. On Android, these tools may use your device’s advertising ID unless you delete or reset it in your device settings.

Push Notification Tokens: If you enable push notifications (including Sentinel alerts), we collect your device push notification token to deliver notifications to your device. You can disable push notifications at any time through your device settings.

Information Collected by Cookies and Similar Tracking Technologies: We use cookies and similar tracking technologies to operate and provide our Services, as well as to collect information about your interactions with the Services. For example, these technologies help us remember your preferences and analyse your interactions with us.

Subscription and Payment Information

When you subscribe to Helmbeam in the app, your purchase is processed through Apple’s App Store or Google Play Store. We receive confirmation of your subscription status, purchase date, and entitlement information from RevenueCat, our subscription management provider, to manage your access to paid features.

When you subscribe on our website, Stripe, our payment processor, collects and processes your payment card details. We do not receive or store your full card number. Stripe shares with us the information we need to manage your subscription, such as your subscription status, plan, billing period, and payment status.

Information We Collect from Other Sources

We obtain information from other sources. For example, if you create or log into your account with Sign in with Apple or Google, we receive from that platform an identifier for your account with them, the email address they share with us, and your first name if they share it, in accordance with the authorisation procedures determined by that platform. If you use Apple’s Hide My Email, we receive a private relay address that forwards to your email, and we do not see your personal address. If you give us a first name yourself, we use it instead of the name Apple or Google shares.

When you sign in with Apple, Apple also gives us a token that allows us to end the connection between your Apple account and Helmbeam. We keep it securely and use it only to revoke Sign in with Apple when you delete your account.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address.

Use of Information

We use the information we collect to:

Provide, maintain, and improve the Services, including delivering market structure analysis, managing your watchlist, and processing Sentinel alerts;
Develop new products and services;
Personalise your experience with us;
Send you technical notices, security alerts, Sentinel notifications, support messages, and other transactional or relationship messages;
Send you marketing communications (see the Your Choices section below for information about how to opt out of these communications at any time);
Monitor and analyse trends, usage, and activities in connection with our products and services;
Measure how well our advertising works, such as which ads lead people to install the app or subscribe;
Detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, including limiting how many accounts on one device can start a free trial, and help protect the rights and property of Helmbeam and others;
Comply with our legal and financial obligations;
To carry out any other purpose described to you at the time the information was collected; and
To create de-identified and aggregate data that cannot reasonably be linked to you.

Advertising: We do not sell your personal information. We advertise Helmbeam on other platforms, such as Meta, and our measurement partners receive app events and device identifiers so we can see which ads work. Some U.S. state privacy laws call this “sharing” for “targeted advertising”. You can opt out at any time as described under Advertising Tracking in the Your Choices section, or by emailing [email protected].

Disclosure of Information

We disclose personal information as described in this Privacy Policy and in the following ways:

Vendors and Service Providers

We make personal information available to our vendors, service providers, contractors, and consultants who perform services on our behalf, such as companies that assist us with cloud computing and storage, subscription management (RevenueCat), payment processing for purchases made on our website (Stripe), email delivery, push notification delivery, error monitoring, analytics, and customer support.

Advertising and Measurement Partners

We share app events and device identifiers with advertising and measurement partners, namely AppsFlyer, Meta and Google (Google Analytics for Firebase), so we can measure how our advertising performs. AppsFlyer may pass these results to the ad networks we advertise on, such as Meta and AppLovin. On iPhone, we share your advertising identifier only if you allow tracking. These partners process the information under their own privacy policies.

Law Enforcement Authorities and Individuals Involved in Legal Proceedings

We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

To Protect the Rights of Helmbeam and Others

We may disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of our users, the public, or others.

Professional Advisors

We disclose personal information to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.

Corporate Transactions

We disclose personal information in connection with, or during negotiations of, certain corporate transactions, including a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

We make personal information available to third parties when we have your consent or you intentionally direct us to do so.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. We maintain and use this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

Data Retention

We store personal information associated with your account for as long as your account remains active. We store other personal information for as long as necessary to carry out the purposes for which we originally collected and processed it, in accordance with our retention policies, and in accordance with applicable laws and regulatory obligations or until you withdraw your consent (where applicable).

When you delete your account, we keep a record that a free trial was started on a device, stored only in a one-way encoded form and without your name or email address, so that free trials cannot be restarted by deleting and recreating accounts.

To determine the appropriate retention period for personal information, we consider factors such as:

The amount, nature, and sensitivity of the personal information;
The potential risk of harm from unauthorised use or disclosure of personal information;
The purposes for which we use personal information and whether we can achieve those purposes through other means; and
The applicable legal and regulatory requirements.

Your Choices

Account Information

You can access, correct, and delete certain information stored within your account at any time by navigating to your profile or settings within the app. In Settings you can change your first name and connect Sign in with Apple or Google to your account. Connected sign-in methods stay in place until you delete your account. You can always sign in with your email address.

Communications Preferences

You may opt out of receiving promotional emails from Helmbeam by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or Sentinel alerts you have configured.

Push Notifications

You can disable push notifications, including Sentinel alerts, at any time through your device settings.

Advertising Tracking

On iPhone, you can choose whether Helmbeam may track you when the app asks, and change your choice at any time in Settings, then Privacy & Security, then Tracking. On Android, you can delete or reset your advertising ID in your device’s settings, under Privacy or Google, then Ads. To ask us to stop sharing your information with advertising partners, email [email protected].

Your Rights

Depending on where you reside, you may have the right to (1) access your personal information, including in a portable format, (2) request deletion or erasure of your personal information, (3) request correction of inaccurate personal information, (4) object to certain processing of your personal information, or (5) request we restrict certain processing. You have the right not to be discriminated against for exercising any of your privacy rights.

To exercise your rights, contact us by email at [email protected].

Account Deletion

You can delete your Helmbeam account in the app: open Settings, then Delete account. When you delete your account, we also ask Apple to revoke Sign in with Apple for Helmbeam if you used it.

You can also request deletion by email:

Email [email protected] from the email address linked to your account, or include that email address in your message.
Use the subject line Account Deletion Request.
Include your full name and a clear statement that you want your Helmbeam account deleted.
If you have an active subscription billed through Apple App Store or Google Play, cancel it separately through that store. Deleting your account does not automatically cancel store-billed subscriptions.

If you signed in with Apple using Hide My Email, the email address linked to your account is the private relay address Apple created. You can find it on your iPhone in Settings, under your name, then Sign in with Apple.

We may request reasonable information to verify your identity before processing the deletion request. We may also retain limited information where required by law, for fraud prevention, or to complete our legal obligations.

Appeals

If we deny your rights request, you may appeal our decision by contacting us. If you have concerns about the result of an appeal, or if we are unable to resolve your concerns about our processing of your personal data, you may contact the attorney general in the state where you reside or, if you are in Europe, lodge a complaint with the Data Protection Authority where you reside.

Authorised Agents

Depending on where you reside, you may designate an authorised agent to submit an access, deletion, or correction request on your behalf. We may ask authorised agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. If you are an authorised agent seeking to make a request on behalf of a consumer, please contact us via email at [email protected].

Children

Helmbeam is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has given us personal information, contact us at [email protected] and we will delete it.

Security

We use reasonable technical and organisational measures to protect personal information. These include encrypting data in transit, storing the free trial device identifier only in a one-way encoded form, keeping Sign in with Apple tokens encrypted, and limiting access to the people who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Additional Information for Individuals in Europe

If you reside in Europe, this section applies to you.

International Transfers

Helmbeam is operated by Scydex Ltd, based in the United Kingdom, and we and our service providers process and store personal information on servers located in the United Kingdom and other countries. Whenever we make restricted international transfers of personal information, we take steps to ensure that your personal information receives an adequate level of protection (by putting in place appropriate safeguards, such as contractual clauses) or ensure that we can rely on an appropriate derogation under data protection laws.

Legal Basis for Processing

We process your personal information on the following legal bases:

Consent: Where you have given us permission (e.g., subscribing to marketing communications or enabling push notifications).
Contractual necessity: To fulfil obligations related to your use of our Services, including managing your subscription and delivering Sentinel alerts.
Legal obligation: To comply with applicable laws and regulations.
Legitimate interest: To improve service delivery, analyse usage patterns, maintain the security of our Services, and prevent abuse of free trials.
Consent for tracking: On iPhone, we use your advertising identifier for ad measurement only with your permission.

Contact Us

If you have questions about this Privacy Policy, please contact us at [email protected].

Scydex Ltd.

Email: [email protected]

Office Address: 320 City Road, London, England, EC1V 2NZ

This Privacy Policy is effective as of October 2026, and applies to all users of the Helmbeam application.